WESTHILL

Fractional.

Because the best marketing communications work doesn't come from a headcount — it comes from the right person, fully invested, exactly when you need it.

We’re on a mission to change how work gets done.

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West Hill Creative Brand Story

Every hill gives you a vantage point. West Hill Creative LLC was founded on the idea that great marketing communications requires both the ability to zoom out and see the landscape, and the hands-on skill to navigate the terrain. From the top of the hill, you see further… the bigger picture, the missed opportunity, the smarter path forward.

And "creative?" That's not a department or a descriptor. It's a promise we bring to every brief, every challenge, and every client.

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About me

Hello.
I'm Ivette Sanz Osso —

Your fractional and freelance marketing communications partner, and a hybrid talent who operates at both ends of the spectrum. I've spent 25+ years as a strategist, storyteller, and turnaround specialist, winning competitive pitches, rebuilding declining business units, and deepening relationships with some of the world's most discerning clients, including P&G and Regeneron, with teams spanning Singapore, China, Taiwan, and London. But I'm equally at home in the work itself. Today, I'm helping a brand enter Walmart, overseeing everything from creative development to integrated team management. That combination of C-suite thinking and hands-on execution is what West Hill Creative brings to every engagement. Fractional doesn't mean partial. It means senior expertise, fully invested, exactly when you need it.

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Services

Brand Strategy & Storytelling

Brand Strategy &
Storytelling

Communications plans, global toolkits, brand assets and credentialing strategies that make brands impossible to ignore.

New Business & Growth

New Business &
Growth

Play-to-win pitch strategies, RFP development, and pitch coaching — with a track record of winning.

Client Experience & Account Transformation

Turnaround sprints and client success plans that deepen relationships and protect revenue.

Corporate Comms & Operations

Executive messaging, team building, and talent strategy — from New York to Singapore.

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Experience

Brands & Organizations I've Helped Grow

Having served in roles from Communications and Group Leader to Managing Director and Chief Operating and Client Experience Officer, I bring a combination of hands-on agency, in-house, and consulting experience across world class organizations, leading brands, and diverse categories.

Beauty, Grooming & Wellness

CPG & Food

Healthcare & Pharma

Travel & Automotive

Agencies & Enterprise

Beauty, Grooming & Wellness

CPG & Food

Healthcare & Pharma

Travel & Automotive

Agencies & Enterprise

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Testimonials

"Ivette’s talents seem limitless. She has a remarkable gift for understanding the needs of all her clients. She excels at everything she touches, transforming ideas and perspectives into actionable strategies, high-level work, and clear execution plans. Her ability to bring vision to life is truly extraordinary. She is dedicated, tireless and an absolute pleasure to work with."
Patti Rullo
Vice President of Sales, ALFAPARF MILANO Private Label
"Ivette's talents are endless; she has a gift for listening and understanding exactly what the client wants and needs, most of the time before they know it themselves. She's extraordinary at taking conceptual client perspectives and translating them into executionable plans and high-level work."
Jennifer Schwerin
President, Moxie Coaching & Consulting; former Chief People Officer, MMC (OMNICOM)
"Ivette's greatest strength is her ability to deeply understand client needs and business objectives while elevating communications excellence through high-performing teams. She combines strategic thinking, deep expertise, and an unwavering focus on delivering results. What impresses me most is her ability to balance long-term vision with flawless execution."
Paula Villaseñor Bell
Director of Communications, Amazon; former Global Female Shavecare Brand Communications and Latin America Corporate Communications Director (P&G)

"Ivette’s talents seem limitless. She has a remarkable gift for understanding the needs of all her clients. She excels at everything she touches, transforming ideas and perspectives into actionable strategies, high-level work, and clear execution plans. Her ability to bring vision to life is truly extraordinary. She is dedicated, tireless and an absolute pleasure to work with."
Patti Rullo
Vice President of Sales, ALFAPARF MILANO Private Label
"Ivette's talents are endless; she has a gift for listening and understanding exactly what the client wants and needs, most of the time before they know it themselves. She's extraordinary at taking conceptual client perspectives and translating them into executionable plans and high-level work."
Jennifer Schwerin
President, Moxie Coaching & Consulting; former Chief People Officer, MMC (OMNICOM)
"Ivette's greatest strength is her ability to deeply understand client needs and business objectives while elevating communications excellence through high-performing teams. She combines strategic thinking, deep expertise, and an unwavering focus on delivering results. What impresses me most is her ability to balance long-term vision with flawless execution."
Paula Villaseñor Bell
Director of Communications, Amazon; former Global Female Shavecare Brand Communications and Latin America Corporate Communications Director (P&G)

"Ivette’s talents seem limitless. She has a remarkable gift for understanding the needs of all her clients. She excels at everything she touches, transforming ideas and perspectives into actionable strategies, high-level work, and clear execution plans. Her ability to bring vision to life is truly extraordinary. She is dedicated, tireless and an absolute pleasure to work with."
Patti Rullo
Vice President of Sales, ALFAPARF MILANO Private Label
"Ivette's talents are endless; she has a gift for listening and understanding exactly what the client wants and needs, most of the time before they know it themselves. She's extraordinary at taking conceptual client perspectives and translating them into executionable plans and high-level work."
Jennifer Schwerin
President, Moxie Coaching & Consulting; former Chief People Officer, MMC (OMNICOM)
"Ivette's greatest strength is her ability to deeply understand client needs and business objectives while elevating communications excellence through high-performing teams. She combines strategic thinking, deep expertise, and an unwavering focus on delivering results. What impresses me most is her ability to balance long-term vision with flawless execution."
Paula Villaseñor Bell
Director of Communications, Amazon; former Global Female Shavecare Brand Communications and Latin America Corporate Communications Director (P&G)